The Importance of Having a Mobile-Friendly Website
Most businesses these days are reliant, to some degree, on attracting sales via the internet. Social Media, Search Engine Optimization, Video Marketing, and many other online methods are helping small businesses connect with their local consumers.
However, many companies are missing out on one crucial piece of the puzzle when it comes to effectively marketing their businesses:
A mobile-friendly version of their website.
Just take a look around at your customers. Take a look around while walking down the street. Take a look around your own household. One thing that almost everyone has in common today is that we cannot function without our mobile devices.
The current sales boom in smart phones and tablets means that more and more people are accessing the internet via a mobile device every day.
As the 4G network continues to expand across the globe, mobile internet usage is expected to expand right along with it. As the next wave of mobile devices becomes cheaper in price, they will also become more advanced with the ability to handle even more complex tasks.
Due to this, internet access via mobile devices is set to exceed desktop access in the very near future.
In order for small local businesses to be able to compete with the big online businesses, they need to have a good mobile web presence that clearly directs people to their products, services and location.
A strong, profitable website structure is vital if you want to convert your website visitors into revenue. However, if your website does not have a mobile-friendly version, you are missing out on a large percentage of actual visitors to your website.
Because of the way that smart phones and tablets display web pages, a website that looks great on a desktop may be hard to navigate and difficult to read on a mobile device.
Today’s search engines are designed to be more device-specific in their results pages. This means a website that is not mobile-optimized may not even appear on the results pages for mobile internet users.
However, many business owners fail to see the impact this could have on their ability to profit in these tough economic times. Overlooking this powerful form of marketing is a huge mistake.
Designing a website for your business that is geared towards mobile users is a simple process. Mobile-friendly pages are often just a simpler version of a standard page, so they do not require as much content as a normal website.
In fact, your mobile website can easily be created with the content on your current website. But the “layout of the content” and the “amount of content” must be appropriate in order to have a flawless mobile website that your customers will love.